For two years I was the sole Copywriter and Creative Producer at Vend point of sale (now Lightspeed) - one of New Zealand’s fastest growing tech companies. My responsibilities included copywriting, creative concepting, art direction, video content creation (including producing, directing and editing), website design, internal communications and anything else that needed doing.
During my time at Vend I completely revamped the approach to recruitment, including developing a new employee value proposition, creating a new careers webpage and concepting, writing, producing and directing a culture/recruitment video. I also developed a fresh suite of assets for employee onboarding and created a new staff recognition programme and internal awards show.
A large part of my role at Vend was to support the Vend Marketing and Sales teams across four offices (Auckland, Melbourne, Toronto and London), producing copy and developing assets for three global regions. I also created multiple key sales and promotion tools, including a new Vend demo video and over 30 Customer Case studies.