Another part of my role at the Brand Agency is to create unique communications for Bunnings’ commercial arm - Bunnings Trade. A key part of this role is to ensure we understand the needs of the commercial sector and create a clear differentiation from the consumer brand.
Recently I have lead the NZ rollout of Bunnings Trade’s new brand platform - Helping Business is our Trade. As part of this we worked with real builders and tradies to let us know why they use Bunnings Trade. In my role I covered the full production of the launch TVCs including interviewing, storyboarding, producing, directing and editing.
My work on Bunnings Trade also involves concepting and delivering a range of retail based campaigns aimed at Tradies and Builders.
